We help you redesign your media supply chain to provide for cost-efficient, demand-based multi-platform, multi-market content monetization and deploy solutions to take advantage of them

Unified Media Supply Chain Optimization & Transformation

  • OPTIMIZING YOUR MEDIA SUPPLY CHAIN

    We help you optimize, even reimagine, your media supply chain. With our proven methodology and experienced staff we help organizations quickly and clearly articulate where they are today with their current processes and resources, where they want to be, and how to optimally get there. Working with you we:

    • Capture Current State

    • Define an Optimized Next-Generation Supply Chain and Workflow, and

    • Help Manage Change, Organizational Evolution and Governance

    Current State Assessment

    Understanding business and operational needs combined with understanding how an organization, and a facility, operates today are the first steps in determining how to optimize and evolve in the future. Our unique and highly efficient approach to capturing current state highlights the paths that information, media and metadata flows. We capture the processes, people and their roles, systems, applications and information pools of unstructured data used at each point in the media supply chain progression.

    Media and metadata move through many hands, tools, applications, locations and systems. Together with you, we quickly outline where, when and how media and metadata are produced/acquired, captured, managed, updated and augmented, tracked, and then packaged and distributed. This includes identifying the resources and metrics, and with staff identifying challenges and opportunities that exist in processes today.

    We then aggregate and synthesize the multi-dimensional information captured. This includes identifying opportunities for efficiency and automation that can delivery real value in the near-and-mid term. We summarize the findings and opportunities and recommend a path forward with actionable near-and-mid term activities.

    For some clients the above is enough to move forward. For others, they wish to extend current state to expand the processes identified and build out the broader workflow threads followed today that cross roles and resources and often span operational areas and siloes in today’s media supply chain.

    The current state deliverables, in addition to providing actionable recommendations, provides a tool and a common language for stakeholders to share an understanding of what occurs today, what is possible and what is needed.

    Next Generation Workflow

    The next generation workflow is focused on streamlining and optimizing your media supply chain - often integrating production and operational islands to deliver collaborative and optimized multi-platform, multi-screen workflow from content production and acquisition into post-production and out to distribution.

    Using the Current State Assessment output, as well as our state of the industry knowledge and experience, with you we identify areas of optimization, and consider where to automate and streamline activities, or shift activities all together. After defining, iterating and documenting the next generation workflow with you, we work together to determine the best approach to implement the workflow to see near-term and long-term benefits. This includes developing an actionable plan to achieve the defined strategic and business objectives with a staged timeline and at acceptable cost.

    Workflow Optimization and Automation

    A workflow optimization and automation requirements definition outlines the requirements to be achieved through the next generation workflow, defining them at the right level to determine feasibility of buying, leasing services and/or building the needed solution. This includes outlining the functional requirements, process models, object/information models and integration requirements at the level needed to determine feasibility and determine next steps.

    Perspective Media Group uses its own proven methodology to define requirements at appropriate level to consider lease services, buy vs. build options.

    Regardless of the decision to lease services, buy vs. build, Perspective Media Group can assist you in quickly moving forward. When considering leasing services or a 'buy' decision, next steps include vendor identification, RFI/RFP/RFQ development and review, and vendor selection. If the choice is made to build a solution, we support you in your detailed requirements analysis definition with business and operational staff in order to provide appropriate requirements, and required APIs for integrations, to software and systems engineering teams.

    Change Management and Organizational Evolution

    Transformational activities in organizations fail more often due to ineffective change management, communications, buy-in and lack of training then they do for inadequate workflow and solutions deployment.

    The softer side of defining and deploying a next-generation optimized media supply chain is the requirements it puts on the organization to manage change. This includes effective and ongoing communications from leadership as well as from identified business and operational champions. Ongoing education is needed to inform and gain support for adoption across the organization. It also requires that an organization have the right skills, roles and cross-group governance and best practices in place to help ensure success.

    At Perspective Media Group, we understand these softer needs when defining, developing and deploying a next generation optimized media supply chain. We also know the changing roles and skills required.

    As part of defining a next gen supply chain, and its supporting operational and technology roadmaps, we recommend completing a “roles-based” organizational view. This view helps an organization manage its transition and reduce risk by highlighting existing roles and skills and identifying new/extended roles and skills requirements. The output directly feeds staff training, organizational planning and change management activities.

    Success also requires effective change management including defined best practices and governance supporting not only evolution, but also the reinvention that occurs when you deliver an optimized and integrated next generation media supply chain. Best practices, agreed upon (and governed) models (schemas, ontologies, etc.), integration standards and requirements (for information and media) as well as the underlying operational capabilities and technology implications must all be considered and managed as part of your overall Strategic Operational and Technology Roadmaps for your optimized media supply chain.

Strategic Planning & Roadmap Development

  • Whether you are a content owner looking to manage and optimally monetize media throughout its life, or a distributor or media services organization looking to optimize the media supply chain, we work with you to articulate your strategic business and operational objectives and detail how to achieve them.

    Once articulated, achieving your objectives requires an actionable plan. Part of that plan is defined through the development of a strategic roadmap with all its activities and their interrelationships supporting business, operational and technology requirements.

    Roadmap activities are defined based upon needed business and operational capabilities. We articulate these capabilities with you during strategic planning sessions. We use the outlined capabilities along with the state of your organization, the state of the industry and your risk profile to outline activities that deliver solutions and technology, placing them all on the Roadmap.

    Developing your strategic roadmap includes outlining tactical activities that deliver near-term benefit as well as a mid and long-term strategic deliverables that align with your strategic objectives. It includes consideration of optimized operational workflow possible today and into the future, appropriate and available technology solutions, content, metadata and information integration requirements and architectures as well as contemporary IP and IT technology integration. Paramount also is consideration for organizational change management and governance, including need skills and evolving roles.

    Using our unique and proven approach, we develop this strategic and actionable roadmap with you, providing you with a plan and an ongoing tool that can help ensure you can realize near and long-term benefits as you go. Typical results of an enterprise level strategic engagement include both operational and technology roadmaps and an adoption strategy typically spanning a 18 month to three year timeline to deliver an optimized supply chain with improved productivity and cost savings.

    Media Lifecycle Strategic Studies

    Media Lifecycle Planning and strategic studies include consideration for the overall media supply chain, media management and content strategy. They are comprised of short working sessions with small groups of hands-on staff and decision-makers. Highly interactive, the strategy sessions elaborate upon your media's life-cycle, supply chain workflow and media management needs. These are used by organizations to determine future media workflow and digital media solutions. Through these short sessions we target one or two areas that can provide the greatest near term benefit within your organization. By example, multi-platform supply chain optimization, media management and distribution, information integration and content monetization solutions (to name a few). This information also feeds larger operational and technology strategic roadmaps.

    Title & Media Management Strategic Studies

    In most organizations, media and metadata about titles, media assets and content are scattered throughout the organization in numerous business and operational areas as well as many information pools and systems.

    Our Title and Media Management Strategic Study is undertaken with your staff as we assess and consider how media management, and broader title management, can be better integrated and accessed across the media lifecycle today and in the mid-to-long term. This includes how existing title and content metadata, and supporting information and systems can be more optimally organized, dedupicated, indexed, searched, and accessed in the near-term, and integrated and/or migrated as part of a broader strategic media supply chain effort across your organization over time.

    Our proven approach takes into account the many interrelated layers touched in the media lifecycle as well as the diverse types of creative works, including titles, and media. We consider business and operational needs and workflow, tools, broader title and media management capabilities and pain points surrounding production, acquisition, packaging, distribution, software, hardware, and systems infrastructure within your organization. We also consider your multi-year planned corporate capital expenditures and organizations capabilities and risk aversion.

    Through these, and with you, we derive the most appropriate Title and Media Management strategy and goals. The final product of our Strategic Study is an appropriately integrated Title and media management roadmap and adoption strategy spanning a 18 month to 3 year timeline targeting improved productivity, access and cost savings. This information also feeds larger business, operational and technology strategic roadmaps.

    Return on Investment Models

    The Perspective Media Group can generate an ROI model for a targeted area within your organization as an added component to either a targeted Needs Assessment or a Strategic Study. The resulting model provides a template for your organization to demonstrate and explore ROI scenarios in defined business areas. The models address all the applicable layers used in our proven methodology including staff, capital costs, distribution costs, infrastructure requirements, software, hardware and workflow dependencies against the targeted media management areas, to name a few.

Title Management, Media Management & Information Integration

  • Title Management and more broadly represents, organizes and stores data/metadata for all Titles in an organization’s catalog(s). Title metadata is typically managed in a hierarchy to simplify tracking and enable reuse (E.g., Series, Season, Episode, Edit, Media Asset). Its representation, and overarching logical model, must support the media lifecycle from upstream (transmedia) production planning through content delivery, and reuse and support the capture, validation, management, enrichment of, and searching for, Titles and Creative Works. At its course, Title Management includes a shared and governed logical model representing Titles, and Creative Works, across an organization. It is seldom a single system database or management system, but instead is an data integration strategy and integration architecture and fabric for linking/integrating Title information across the media lifecycle. It is at the heart of the modern media company’s Media Supply Chain and foundational ecosystem to enable reuse and automation at scale within an organization.

    Media Management is the organization, storage (i.e., persistence) and view into media and content related metadata that is ingested, processed, and tracked through the media supply chain. It is focused on the physical representation of the Media Assets and its content, whereas Title, or Creative Works, management is focused on the rich descriptive and logical representation of items in an organization’s catalog of IP.

  • Title and Media Management Strategic Study:

    In most organizations, media and metadata about titles, media assets and content are scattered throughout the organization in numerous business and operational areas as well as many information pools and systems.

    Our Title and Media Management Strategic Study is undertaken with your staff as we assess and consider how media management, and broader title management, can be better integrated and accessed across the media lifecycle today and in the mid-to-long term. This includes how existing title and content metadata, and supporting information and systems can be more optimally organized, dedupicated, indexed, searched, and accessed in the near-term, and integrated and/or migrated as part of a broader strategic media supply chain effort across your organization over time.

    Our proven approach takes into account the many interrelated layers touched in the media lifecycle as well as the diverse types of creative works, including titles, and media. We consider business and operational needs and workflow, tools, broader title and media management capabilities and pain points surrounding production, acquisition, packaging, distribution, software, hardware, and systems infrastructure within your organization. We also consider your multi-year planned corporate capital expenditures and organizations capabilities and risk aversion.

    Through these, and with you, we derive the most appropriate Title and Media Management strategy and goals. The final product of our Strategic Study is an appropriately integrated Title and media management roadmap and adoption strategy spanning a 18 month to 3 year timeline targeting improved productivity, access and cost savings. This information also feeds larger business, operational and technology strategic roadmaps.

    Title and Media Management Requirements

    Working with your staff we outline your title and media management requirements as the initial step to considering vendor options. Wherever your needs are within the Media Supply Chain, Perspective Media Group can help you effectively integrate media management workflow and solutions into your environment.

    Vendor Selection Support

    Perspective Media Group leverages its extensive experience and RFP and RFI frameworks to help our clients quickly and affectively make the right choices around title/creative work management and media management vendors, integration requirements and architectures, as well as media and information services.

    We jumpstart the process by leveraging operational, functional and technology RFP frameworks and matrices that are part of Perspective Media Group's foundational IP. We help you identify and target vendors that offer the right products and services and aid in evaluating the responses based upon a set of appropriate criteria for your initiative, saving you significant time and money while reducing overall Title and Media Management integration and adoption risk.

Enterprise Architecture Design, Analysis & Implementation

  • As we consider how we want to integrate and operate our Media Supply Chain we must in parallel consider how the information, workflow and media flows in, across the supply chain, stakeholder and partners and what and it is captured, validated, managed, shared and distributed.

    What architecture is right for an organization, and how aggressive it chooses to move forward, such as all in with Cloud and AI/ML services, is a decision specific to a group or company.

    Perspective Media Group leverages its extensive experience in helping organizations define architectures to support their reimagined and optimized media supply chain - integrating often distributed and often duplicative metadata and media. Additionally, PMG has multiple RFI, RFP and RFI frameworks to help our clients quickly and effectively make the right choices around broader architecture frameworks, platforms, vendors and services.